The Calvin Klein story began in 1968 when the designer opened a coat store in the York Hotel in New York City. After immense initial success he diversified into other clothing ranges, and by the mid-70s Klein presided over a business generating yearly revenue of over $30 million. In 1978, Klein claimed that his new range of jeans had sold over 200,000 pairs in its first week on the market, and later massive success was to come with distinctive CK underwear. It seemed that everything Klein touched turned to gold, but his late-70s initial foray into the fragrance market proved a financial disaster: CK was quick to withdraw from the fragrance market after incurring massive financial losses.

During the 80s, however, sales declined, and Calvin Klein Industries fell into financial troubles. Now, ironically, it was the rejuvenated fragrance lines that were keeping the business afloat, and contributed to its eventual recovery. Obsession was launched in 1985 and Eternity followed in 1988, as the company subtly altered the notes in each fragrance to make both men’s and women’s versions of each. This was taken a step further in 1994 when the revolutionary unisex fragrance, CK One, came onto the market, and was worn the world over during the nineties, and remains hugely popular today. Other hugely popular fragrances followed, including Be, Escape, Euphoria and Ckin2u, all available on Fragrance Mad.

Secret Obsession, launched in 1998, is one of the newer additions to the CK range, and is available now at Fragrance Mad for the truly bargainous price of £20.99 for a 100ml bottle of Eau de Parfum. Secret Obsession is an intoxicating floral oriental fragrance weaving together forbidden fruits, exotic flowers and a sultry wood signature for a provocative and addictive sexiness. It combines top notes of exotic plum, mace and rose de damas; heart notes of Egyptian jasmine, French orange flower and tuberose; and base notes of cashmere wood, burnt amber and Australian sandalwood. The perfume is one of the best-kept secrets of the modern fragrance world: the advertising campaign, featuring Hollywood star Eva Mendes, was banned due to contravening laws for the exposure of certain body parts in advertising, and so the perfume was largely hidden from the eyes of potential customers, only being viewed by hoardes of inquisitive minds on YouTube. So, for Mendes-esque results, indulge your Secret Obsession at Fragrance Mad, and pick up a unique scent that will make you stand out from the crowd, and turn heads wherever you go.