212 VIP is the new scent from Carolina Herrera, the latest in the mega-successful 212 range. 212 VIP has been heavily marketed as an aspirational party-goer’s scent, with slogans such as ‘This is a private party’ and ‘Are you on the list?’ adorning both the bottle and the campaign. As usual with Herrera’s perfumes, the drama and mythology of New York City is at the forefront of both the inspiration for the fragrance and the marketing campaign behind it. It features top notes of rum and passion fruit; a heart of gardenia and musk; and a soft, soothing base of tonka bean and vanilla.

VIP’s bottle ruthlessly mimics the success of Lady Million, perhaps hoping that people will mistakenly spray VIP testers when looking for Lady Mill, and be blown away by its dazzling top notes. As such, it’s sleek and golden, but features a magnet in the cap to keep the lid in place as your bag bashes around in the Big Apple, or perhaps the party streets of Rotherham. 30ml of 212 VIP is now available at Fragrance Mad for £29.99; look out for a range of other sizes coming soon.