With a beautiful Easter upon us, and hopefully plenty more sun to come over the next few months, we thought now seemed the perfect time to expand our best-selling Piz Buin tanning range. Brand new to Fragrance Mad are One Day Long tanning lotions in SPF10, 15, and 30, just £7.79 for 100ml of a revered product that will help you achieve a brilliant and healthy tan; and we also have Long Lasting Lotion in SPF15 and 30, priced at £8.99 for 150ml. And don’t worry if the weather goes to mush or you’re trapped inside working on the bank holidays, we’ve also got hold of Piz Buin’s range of self-tanning products. The Self Tanning Lotion for Face and Body and Mist Spray for Legs are both available at £9.99. Enjoy the sun and have a great Easter!

Beyonce Knowles began her career with the girl-group Destiny’s Child, but has since seen her individual career launch into the stratosphere while the rest of the group ply their trade in McDonald’s. After hitting the big-time with songs such as Independent Women and Bootylicious, Beyonce made the leap to solo success in 2003 with the chart-topping Crazy in Love and, by the time Destiny’s Child disbanded in 2006, Beyonce had established herself as the only member of the group likely to remain in the public eye.

Beyonce is now one of the most recognisable names in music, continuing to churn out hit after hit, and has also made the transition to a Hollywood star, garnering critical acclaim for her role in 2006’s Dreamgirls. Her first fragrance, the award-winning Heat, was launched in 2010 to rave reviews and huge sales, and now Beyonce is back with a new scent for 2011, Heat Rush.

I’ve managed to get hold of one for myself, and I think Heat Rush is a gorgeous fragrance, just perfect for the lovely weather that we’re having at the moment. It is a more vibrant and sparkling take on the original Heat, and is set to be one of the big fragrances of the 2011 Summer. The perfume contains notes of passion fruit, Brazilian cherry, and blood orange to open; a heart of mango, orange hibiscus, and orchid; and base notes of amber, musk, and woods to leave a sensual trail. We have it available in two sizes at Fragrance Mad: the 30ml Eau de Parfum is £19.79, while the 50ml is £24.79, and comes with a stylish Beyonce clutch bag as a free gift. Snap some up now to ensure you’re the envy of any dancefloor come the Summer holiday season!

We’ve hand-picked a selection of our favourite Spring-time scents and gone scissor-happy with the price tags, and all to ensure that you’re smelling just right as we ease ourselves from Winter’s grizzly clutches into more pleasant weather. The ideal Spring scent is light, fresh, and floral, in order to compliment the tentative sunshine and warmth of Spring months. Forget about the cloudy, windy days and being stuck inside watching the rain, and instead wear a great scent that reminds you of lambs jumping through fields and suchlike. Bargain Spring scents at Fragrance Mad include, for women, 100ml of Paul Smith Women at a disturbing £23.99, and Nina Ricci’s divine L’ Air du Printemps going at a sweet birdsong at £20.89 for a 100ml Eau de Toilette; while for the man busting out the lawnmower for the first time of the year we have CKin2U Him 150ml available for £25.99, a mighty 38% off the RRP.

If none of those tickle your fancy, take a dive into the rest of our Spring Selection on the home page at www.fragrancemad.com. Enjoy the Spring! Hopefully, there’ll be a Summer to follow for a change.

We’re pleased to announce that this year Fragrance Mad will be cranking up our sponsorship of Worcestershire County Cricket Club, to the extent that we will be the main sponsor for the Royals’ home games in the 2011 Friends Life Twenty20 Competition, which begins on the 1st of June. Worcestershire’s first home game is against Durham on Sunday, the 5th of June, so all those in attendance will be treated to a plethora of gorgeous Fragrance Mad banners and suchlike, to dazzle alongside the exploits of Shakib al Hasan, Vikram Solanki et al.

Some unusually creative people have even constructed a neon pink super-comfy behemoth to sit by the side of the pitch during games, as you can see from the stylish pictures accompanying this post. If you fancy sitting in this during a T20 game look out for competition details soon. It’s as yet unclear as to whether a seat in this beast will be first prize or if it’s just a pink sin bin for naughty players. I’ll get back to you on that…

We’ve just taken our first delivery of shatter nail polish by W7, a new nail varnish that allows you to get a dramatic salon-style effect on your nails without those salon prices. The polish works by being made up of incompatible chemicals which ensure that it does not dry evenly, and so cracks up when it dries. Layer shatter polish over any colour of polish that you have as a base and it will break up to create a cracked effect. Then simply finish with a clear top coat for protection and you’re on your way to sexy, attention-hogging nails!

The Shatter Effect polishes come in three colours: black, silver, and white, and our range of W7 polishes is so vast that there’s a colour (or five) for everybody. There are so many different pinks that you’d think they’d have run out of descriptions for them. The best news of all is that the shatter polish is part of our 3 for 2 across the W7 range, on top of the fact that they’re only £3.49 each to begin with. This means that you can pick up your base colour, a Shatter Effect polish, and a Diamond Clear Top Coat for a grand total of £6.98. Mix and match a different colour for every outfit that you own!

Since Dame Elizabeth Taylor passed into the great playhouse in the sky a couple of weeks back, we’ve noticed a huge spike in sales of her fragrances. It’s very strange to me that a celebrity’s death provokes such a huge increase in sales of anything to do with them; perhaps it just about makes sense for people to rush out and pick up Michael Jackson’s albums, but Elizabeth Taylor’s perfumes? Anyway, they’re going like hot cakes, so take a look at our fabulous offer on Liz’s most successful perfume, White Diamonds. We’ve slashed 59% off the RRP, so you can now grab a 100ml Eau de Toilette for an eye-popping £19.99.

Even before Dame Liz’s untimely passing, White Diamonds was the world’s all-time bestselling fragrance, beating off fierce competition throughout the industry to remain constantly top of the pile in year-end sales charts. Despite the fact that Taylor has barely been in the limelight since the late 80s, fans still flocked for White Diamonds with its classic notes of living Amazon lily, Italian neroli and crisp aldehyde at its top; Egyptian tuberose, living narcisse, Turkish rose, living jasmine and Italian orris capturing the heart; and base notes of amber, oakmoss, patchouli and living sandalwood. It remains to be seen whether White Diamonds will continue to be popular in the years following its matriarch’s death, but given her shunning of the limelight for the past twenty years, it seems a safe bet that White Diamonds may be a celebrity fragrance that truly transcends the barrier of depending on a star’s name to sell, excepting a huge sales spike when that star goes out, of course.