Estee Lauder was born in 1906 in Queens, New York, and was raised there by her Eastern European immigrant parents. Lauder was interested in beauty from a young age, and had this passion encouraged by her uncle, a chemist who was interested in cosmetics. Lauder began her company in 1946 selling a small range of products to hotels and boutiques, and soon gained such notoriety that she persuaded department store bosses to give her a concession in Saks’ on Fifth Avenue. From here her business grew exponentially, and Lauder was always on hand to provide the personal touch to potential clients. She worked hard to make her brand synonomous with elegance and wealth, courting celebrities such as Princess Grace of Monaco, and repeatedly sending them samples to encourage them to use Estee Lauder products for their makeup regimes. Lauder died at the tender age of 97 in 2004, leaving behind a multi-billion dollar company that employs 31,000 people worldwide.
Estee Lauder first entered the perfume market in 1953 with Youth Dew, a bath oil that doubled as a perfume scent, which later became the Eau de Parfum spray that it is today. Youth Dew was an instant success, and by 1984 had sold a hundred and fifty million units. Lauder has since expanded its fragrance portfolio to make it one of the most impressive in the industry, featuring such popular scents as Spellbound, Pleasures, Beautiful, Knowing, and White Linen. No matter what style of scent you enjoy, there’ll be something in the Estee Lauder range to delight you.