Fragrance Mad now has the very best razor blades in the world, Gillette Mach 3, in stock at the most eye-popping prices on the web: 8 blades for just £10.99, including delivery! Mach 3 were a huge innovation in shaving technology when they were first released in 1998. The Mach 3 blade spent more than ten years and $750 million in research and development but revolutionised home shaving with its patented three blade technology. Since then, Gillette have released many new razors, including the recent Fusion model which features five blades, but the original Mach 3 remains a firm favourite with customers, and sales of Mach 3 blades make up 50% of the company’s total blade sales. In fact, the Gillette Venus range for women is completely modelled on the Mach 3, just with its name changed to be a bit more girly, and with the razor pink instead of black!

Although Gillette try to convince customers that each razor they release is vastly superior to the one that preceded it (to the point where they’ve had to fend off lawsuits disputing this), the difference actually appears to be so infinitesimal that customers barely notice, and it looks as if the Mach 3 will be massively popular for years to come. Shaving can be an expensive business (that’s why I rarely bother!), and Gillette blades now hold the honour of being the UK’s most shoplifted product as high street shops keep them at exorbitant prices, so save yourself a packet and shop online with Fragrance Mad instead!