You may have recently seen Hugo Boss‘ flash Jared Leto-fronted advertising campaign for the new Hugo Just Different aftershave. Just in case it got you salivating, Just Different is now in stock at Fragrance Mad, with the 40ml Eau de Toilette spray priced at £22.49, including delivery. Boss developed Just Different as a modern take on their classic “Hugo” scent for men from way back in 1995, and are marketing the fragrance at the man who embraces new challenges and lives life to the full, cunningly exactly the same target market as every men’s fragrance ever created.
I’m looking forward to seeing the scent for men aimed at those who sit around and relax; to me it seems a bit of a strange marketing ploy to aim your scent at a demographic that doesn’t exist! Anyway, Just Different contains fresh notes of mint and Granny Smith apple at its top; a heart of basil and freesia; and finishes with a base of fir and cashmeran. So, if you’re the kind of guy who lives every second as if it’s his last and aims for the stars in everything you do, Just Different is the scent for you! Or maybe you’ll just judge it on its fresh, spicy notes, and reason that your personality porbably has nothing to do with whether you’ll like it or not…


Burberry Body