Just in today we have the brand new fragrance for him and her from DKNY, Love From New York. The men’s fragrance is just £32.99 while the women’s fragrance costs £34.99. With mother’s day just round the corner or if you just want to treat yourself, why not splash out?

Based on the renowned designs of tattoo artist Ed Hardy comes the new fragrance range from Christian Audigier – click here to see the Ed Hardy range on FragranceMad.com.

As many of you will be aware, VAT in the UK went up from 15% to 17.5% on 1st January 2010, which means higher prices for consumers. At Fragrance Mad however, we’ve decided to hold our prices and absorb the VAT increase ourselves, so our prices won’t be rising due to the higher level of VAT: good news for consumers all around!

Happy Christmas to all of our blog readers! Thank you for supporting FragranceMad.com in 2009 – we look forward to seeing even more of you in 2010!

We’re now listed on Shopping Voucher Codes where we’ve got a 5% voucher code for all orders placed before the end of December 2009. You can see the voucher right here.

Don’t forget, the last posting date for UK standard orders is Monday 21st December – and if really do leave it to the last minute, we can send Christmas orders out using our express delivery service up until 23rd December at 2pm. We’ve even lowered the express delivery price to just £3.50 per order until Christmas.

Check out FragranceMad.com now before it’s too late!

As official sponsors of the legendary Aston Villa Old Stars football team, FragranceMad.com will be helping to blow out the candles on the team’s 50th birthday cake!

The Aston Villa Old Stars football team is the oldest established team of its type in the world and is now playing its momentous fiftieth consecutive season of fundraising matches, during which time it has raised millions of pounds for charity and other worthy causes.

Neil Rioch, chairman of the Aston Villa Former Players Association that controls the running of the Aston Villa Old Stars team said, “It really is a magnificent achievement to be celebrating half-a-century of fundraising for charitable and other worthy causes, and also for former Aston Villa players who are in need of health and welfare assistance.” He continued, “We are delighted to have such a prestigious company as FragranceMad.com as sponsors of the team and I know many Aston Villa former players and their partners and families have already been online to take advantage of the excellent range of discounted products that are available”.

Aston Villa ‘greats’ who have so far turned out for the team in the 50th anniversary season include Des Bremner, Martin Carruthers, Gordon Cowans, Tony Daley, Steve Froggatt, Colin Gibson, Pat Heard, Phil King, Mark Kinsella, Ken McNaught, Paul Merson, Tony Morley, Garry Parker, Bryan Small, Nigel Spink, Steve Staunton, Shaun Teale, Garry Thompson, Bobby Thomson, plus many others.

For full information about the history of the Aston Villa Old Stars team, details of the current squad, fixtures and results, and the events and activities of the Aston Villa Former Players Association, please visit the website at – www.astonvillafpa.org

We’re proud to unveil our new blog design courtesy of the fantastic designers at Bareface Media! As you may have noticed, our original blog was looking a little out-dated and not even Visible Difference could help, so we’ve had a proper facelift from Bareface Media, who are at the forefront of web-based marketing as well as their other advertising and design solutions.

Let us know what you think of the new design! We love it.

We think the new design looks great!

X-Factor judge and singer Cheryl Cole has proved her worth to L’Oreal by signing a £500,000 contract to promote their new Elvive haircare products in the Elvive Full Restore 5 range.

Gayle Tair from L’Oreal Paris said: “Cheryl’s striking beauty and much admired hair makes her the perfect ambassadress (sic) for L’Oreal”.

A suitably chuffed Cheryl Cole added: “I have always loved the brand and have always wanted to say the iconic phrase ‘Because you’re worth it’, so to be given that opportunity is absolutely amazing.”