When Calvin Klein, at the time most famous for underwear and jeans, released the pioneering unisex fragrance CK One back in 1994, nobody could anticipate the global success it would achieve. Klein broke down boundaries by developing one scent that could be used for both men and women, rather than individual scents for each sex, and the ploy worked wonders. CK One was phenomenally successful, becoming the bestselling fashion brand fragrance of the 90s, and continues to shift millions of units worldwide every year.

In 2011, CK returned to the One premise, but this time surprisingly chose to release different scents for men and women under the new name of CK One Shock. We’ve got both in stock now at Fragrance Mad. CK One Shock for Men is a spicy oriental fragrance, with notes of cucumber, clementine, and lavender at its top; a heart of pepper, basil, osmanthus, and cardamom; and base notes of tobacco, amber, patchouli, and musk. I sprayed some in an airport a while back and my girlfriend went mad. She’s sadly since been sectioned, but now we’ve got it in stock I’m still going to pick up a bottle. CK One Shock for Women is an oriental floral perfume, made up of top notes of poppy, pink peony, and passion flower; heart notes of jasmine, chocolate, narcissus, and blackberry; and finishes with a base of vanilla, amber, patchouli, and creamy musk. Both scents are available now at Fragrance Mad, priced at £22.59 for a 50ml bottle.

Katy Perry exploded onto the popular music scene after eschewing her Christian Rock background and releasing the hugely successful single I Kissed A Girl in 2008. The song quickly became a global smash hit and catapulted Katy into the spotlight where she has remained ever since, releasing numerous hits from the 2008 album One of the Boys and its 2010 follow-up, Teenage Dream, as well as vocally-acting in The Smurfs. Katy has recently been in the news regarding her short-lived marriage to ragamuffin Russell Brand, but in a bizarre twist for usually media-slavering celebs, Katy has instead chosen to keep a low profile and not answer any questions regarding the divorce.

Still, all of this press can’t be doing her career any harm, and that’s good news considering she has a hot new fragrance currently tearing up the market. Purr was released in 2010 and is a gorgeous sweet scent, comprised of notes of red apple, peach, bamboo, and gardenia at the top; a heart of rose, freesia, and jasmine; and finishing with a base of coconut, vanilla, sandalwood, amber, orchid, and musk. Katy Perry Purr is available now at Fragrance Mad at the princely sum of £32.79 for 100ml, that’s 32% off RRP!

Jimmy Choo was born in Malaysia in 1957, and travelled to the UK as a young man in order to study fashion design in London. Upon graduating in 1986, he opened a workshop in Hackney and began gathering comissions for fashion pieces. The area of the industry that he was most interested in was making and designing shoes, and it is this for which he became best known. Choo gathered notoriety throughout the 1990s, and gained a significant boost when his shoes became the footwear of choice of Sarah Jessica Parker’s character Carrie in the hit TV show Sex and the City. By 2001, Jimmy Choo the company was valued at £20 million, and Choo sold his 50% stake and moved into designing more high-end bespoke fashion pieces under the name of Jimmy Choo Couture.

Choo became the latest designer to enter the fast-paced world of fragrance when he formulated and released his eponymous debut fragrance in 2011. Jimmy Choo Eau de Parfum is a seductive and sweet feminine scent, featuring notes of pear, mandarin orange, and neutralising green notes at the top of the perfume; a heart of orchid; and finishing with a sweet patchouli and toffee base. Right now you can snap it up at Fragrance Mad for the rip-roaring price of £60.99 for 100ml, a saving of 10%. A bottle of this classy scent under the Christmas tree would make for a very happy Samantha!

It’s hard to believe that Rihanna is still only 23, given that she’s one of the world’s all-time bestselling musical performers and has been at the top of the business since 2005. She was born and raised in Barbados but moved to the US in 2004 to pursue her career after signing a deal with New York’s Jay-Z- fronted Def Jam Records. From there, she released Pon de Replay, the song that kickstarted a career that has gone from strength to strength since, taking in such hits as Umbrella, Don’t Stop the Music, and S&M. So far she has sold over 20 million albums, and has become the youngest singer ever to have ten number one’s on America’s Billboard singles chart.

The benchmark in celebrity scents is still Britney Spears, as even though her popularity as a singer and celebrity seems to have saturated and steadied, sales of Fantasy are still exceeding all expectations and continuing to outsell not only other celebrity scents, but also those produced by fashion houses. Hot on her heels are old stalwart the late Elizabeth Taylor and newcomer Beyonce, whose Heat and Pulse fragrances have reinvigorated the market. It seems though, despite the market being flooded with scents from anyone who’s appeared on a reality tv show, that the demand for celebrity perfumes is yet to reach breaking point, and if there’s space for Cliff Richard Devil Woman(!) then there must be plenty for someone as famous and hip as Rihanna.

For her first foray into the world of fragrances, Rihanna has created Reb’l Fleur which, given her current popularity and the success of celebrity fragrances in general, looks set to become one of the world’s biggest selling scents over the next couple of years. Reb’l Fleur is a beautiful sweet scent with top notes of plum, peach, and red berries; a heart dominated by coconut, which is supported by tuberose, hibiscus, and violet; and finishes with a base of vanilla, patchouli, amber, and musk. Reb’l Fleur is brand new and at Fragrance Mad you can pick up a 100ml bottle of Eau de Parfum for just £29.49, a mighty 20% off RRP! And if you like that, just wait until Spring 2012 (seems a long way away in this freezing weather) when you can get your hands on Rebelle, Rihanna’s second scent.

Not content with playing “soccer” once a year for the LA Mermen and going round Tom Cruise’s house for tea, David Beckham has somehow found time in his busy schedule to release a new men’s fragrance for 2011, and it looks set to be his most successful yet. David Beckham Homme supercedes other scents in the Beckham range, such as Signature and Instinct, to become the centrepiece fragrance of the David Beckham house. Homme is a woody-spicy fragrance with notes of ginger, sichuan pepper, and citruses at the top of the scent; rosemary, leather, and cashmere wood making up the heart; and the scent finishes with a base of mahogany, patchouli, and musk.

Upon initial release, David Beckham Homme is available in 30 and 50ml EDTs, and we’ve scored some free companion deodorants to send out with every order we take at Fragrance Mad. Check out the site now: the scent plus free deodorant is available at the quite bargainous price of £18.79 for the 30ml EDT, or upgrade to 50ml for just £24.79.

In much the same way that Michael Jackson dominated ’80s celebrity culture and Bodger and Badger were everywhere in the ’90s, Britney Spears has been a dominating figure in the Western world for over a decade now. Since being forced into showbusiness by her mother from a young age, Britney has lived out her difficult life in the glare of the public eye and endless cameras. Her first single, Hit Me Baby One More Time, was released in 1999 to huge success, reaching Number One in the charts on both sides of the Atlantic and selling millions of copies. This paved the way for her to shove aside the decaying Spice Girls and become the biggest music sensation of the ’00s, monopolising the charts with hit after hit. It seemed as if the public’s thirst for Britney was unquenchable, and she was harrassed by the press in a manner not seen since the Beatles. This attention proved overwhelming, and Britney’s public persona shifted from a carefully cultivated virginal choirgirl who slowly disintegrated into a wildchild, making increasingly ill-advised lifestyle and boyfriend choices.

Her life took a turn for the chaotic in 2004 when she hooked up with dancer Kevin Federline, and their three years together saw her descend into a mental quagmire, eventually splitting up with him in early 2007 to attend rehab and famously shave her head in an LA salon. Some much-needed privacy and time away from the spotlight led many critics to feel as if she was a burnt-out and washed-up talent, but Britney confounded expectations by returning and proving just as popular as ever with the album Circus. A couple more mega-hits later, and she now appears stable and set to remain at the top of the pop tree for years to come, or until people stop writing catchy songs for her, or she starts to look old.

Despite the ups and downs of her personal life, one consistency of Britney’s finances has been the phenomenal success of her fragrance lines in recent years. Her first perfume, Fantasy, was launched in 2005 in partnership with Coty Fragrances, and has been the best-selling scent of every year since its release. Britney Fantasy also has the distinction of being a continuous best-seller here at Fragrance Mad; we’ve got buckets of it going out the door at an unbelievable £19.99 for 100ml. Since this initial hit, Britney hasn’t put a foot wrong in the fragrance world, following up Fantasy with the very popular Curious (£15.99 for 100ml at FM), and then returning to the base of Fantasy for a series of variations, including Midnight Fantasy, Hidden Fantasy, and Circus Fantasy. It seems as if Fantasy may be one of those scents that just keeps going and going long after the star herself has put her feet up for retirement, in much the same way that Elizabeth Taylor White Diamonds continues to shift millions of units worldwide even after its namesake’s death. And why not? It’s a perfect sweet and sensual scent.

Estee Lauder was born in 1906 in Queens, New York, and was raised there by her Eastern European immigrant parents. Lauder was interested in beauty from a young age, and had this passion encouraged by her uncle, a chemist who was interested in cosmetics. Lauder began her company in 1946 selling a small range of products to hotels and boutiques, and soon gained such notoriety that she persuaded department store bosses to give her a concession in Saks’ on Fifth Avenue. From here her business grew exponentially, and Lauder was always on hand to provide the personal touch to potential clients. She worked hard to make her brand synonomous with elegance and wealth, courting celebrities such as Princess Grace of Monaco, and repeatedly sending them samples to encourage them to use Estee Lauder products for their makeup regimes. Lauder died at the tender age of 97 in 2004, leaving behind a multi-billion dollar company that employs 31,000 people worldwide.

Estee Lauder first entered the perfume market in 1953 with Youth Dew, a bath oil that doubled as a perfume scent, which later became the Eau de Parfum spray that it is today. Youth Dew was an instant success, and by 1984 had sold a hundred and fifty million units. Lauder has since expanded its fragrance portfolio to make it one of the most impressive in the industry, featuring such popular scents as Spellbound, Pleasures, Beautiful, Knowing, and White Linen. No matter what style of scent you enjoy, there’ll be something in the Estee Lauder range to delight you.

Beyonce Knowles began her career with the girl-group Destiny’s Child, but has since seen her individual career launch into the stratosphere while the rest of the group ply their trade in McDonald’s. After hitting the big-time with songs such as Independent Women and Bootylicious, Beyonce made the leap to solo success in 2003 with the chart-topping Crazy in Love and, by the time Destiny’s Child disbanded in 2006, Beyonce had established herself as the only member of the group likely to remain in the public eye.

Beyonce is now one of the most recognisable names in music, continuing to churn out hit after hit, and has also made the transition to a Hollywood star, garnering critical acclaim for her role in 2006’s Dreamgirls. Her first fragrance, the award-winning Heat, was launched in 2010 to rave reviews and huge sales, and now Beyonce is back with a new scent for 2011, Heat Rush.

I’ve managed to get hold of one for myself, and I think Heat Rush is a gorgeous fragrance, just perfect for the lovely weather that we’re having at the moment. It is a more vibrant and sparkling take on the original Heat, and is set to be one of the big fragrances of the 2011 Summer. The perfume contains notes of passion fruit, Brazilian cherry, and blood orange to open; a heart of mango, orange hibiscus, and orchid; and base notes of amber, musk, and woods to leave a sensual trail. We have it available in two sizes at Fragrance Mad: the 30ml Eau de Parfum is £19.79, while the 50ml is £24.79, and comes with a stylish Beyonce clutch bag as a free gift. Snap some up now to ensure you’re the envy of any dancefloor come the Summer holiday season!

Since Dame Elizabeth Taylor passed into the great playhouse in the sky a couple of weeks back, we’ve noticed a huge spike in sales of her fragrances. It’s very strange to me that a celebrity’s death provokes such a huge increase in sales of anything to do with them; perhaps it just about makes sense for people to rush out and pick up Michael Jackson’s albums, but Elizabeth Taylor’s perfumes? Anyway, they’re going like hot cakes, so take a look at our fabulous offer on Liz’s most successful perfume, White Diamonds. We’ve slashed 59% off the RRP, so you can now grab a 100ml Eau de Toilette for an eye-popping £19.99.

Even before Dame Liz’s untimely passing, White Diamonds was the world’s all-time bestselling fragrance, beating off fierce competition throughout the industry to remain constantly top of the pile in year-end sales charts. Despite the fact that Taylor has barely been in the limelight since the late 80s, fans still flocked for White Diamonds with its classic notes of living Amazon lily, Italian neroli and crisp aldehyde at its top; Egyptian tuberose, living narcisse, Turkish rose, living jasmine and Italian orris capturing the heart; and base notes of amber, oakmoss, patchouli and living sandalwood. It remains to be seen whether White Diamonds will continue to be popular in the years following its matriarch’s death, but given her shunning of the limelight for the past twenty years, it seems a safe bet that White Diamonds may be a celebrity fragrance that truly transcends the barrier of depending on a star’s name to sell, excepting a huge sales spike when that star goes out, of course.

Armani have splashed out mega cyber-bucks to land Transformers hot-bot Megan Fox as the new face of Armani Code perfume. They’re certainly getting their money’s worth: Armani have had Fox parading around in all kinds of outfits (and wigs) for Code, Armani Jeans, and Armani underwear, and the latest creation features a semi-naked Foxy rolling around in a desolate wasteland, all with the aim of selling Armani ladies’ fragrances and clothing. It gets you to wondering: who exactly are these adverts targeted at? It seems strange to bludgeon the typical female buyer with adverts stuffed full of super-skinny celebrity megastars, but what man would watch this and think to force his girlfriend to get a pair of Armani jeans? If perfume adverts such as Scarlett Johannson lolling about in bed for D&G Rose The One are only targeted at other halves buying presents, then the industry must surely be missing out on a lot of sales. Perhaps they’d be better to get a Hollywood hunk spraying Armani Code on a more ordinary girly model? Not that the men here at Fragrance Mad have any objection to the Armani advert. Check it out below and see what you think…

Now that you’re fully motivated into wanting Armani Code after watching Foxy strut her stuff, head over to Fragrance Mad to pick up a bottle. It is a delicate scent that pits the sweet smells of two separate orange notes against each other. The top of the fragrance contains both Italian orange and bitter orange; the heart moves into notes of jasmine and a more subtle orange blossom; and the scent finishes with notes of vanilla and honey. Fragrance Mad have the 30ml Eau de Parfum at £35.99, or upgrade to 50ml and it’ll only cost an extra £4 (that’s £39.99 in total, maths fans).