If the world of fragrance has you scratching your head in a mass of confusion, or if you need the perfect present but have no idea what you’re looking for, Fragrance Mad has just the feature for you. Brand new to our site is the Clueless About Fragrance section, featuring everything you need to turn yourself from a perfume novice into an expert. Features include a Beginner’s Guide to Fragrance, giving you information on how to distinguish notes and styles of fragrance; our Scent Room, where you can browse fragrances according to the different styles available; guides to buying for both men and women: ideal if you’re looking for that perfect present and need some help; our bestselling fragrances for men and women to let you know what’s hot in the world of fragrance; and Summer and Winter advice guides, which will soon be filled with information on how to look after yourself, whatever the weather. We’re hoping that this section will make buying fragrance and cosmetics a thousand times easier, and if you have any ideas for other guides that you’d like to see, please let us know.

Here at Fragrance Mad we’ve been eagerly listening to what you, our loyal customers, want from the site, and are pleased to announce some big changes that enhance our website’s usability. In the recent dark age, when you wanted to search for a particular item, mascara for example, you’d have to wade through 400-odd items in the Cosmetics section. Now, you can click Cosmetics, then Eyes, then Mascara, and BAM! 34 products to choose from, things couldn’t be easier. The Cosmetics, Skincare, Haircare and Tanning sections have all been made fully searchable, and it took a very long time, so I hope it’s appreciated.

Elsewhere, we’ve also installed a Related Items feature on the site whereby, if you’re looking at Britney Spears Fantasy for example, the Related Items tab will show you different sizes that we have available, or if you’re looking at Marc Jacobs Lola, the sister fragrance Daisy will show up. Just a little something to make things easier, especially for those buying for presents who have no idea what they’re doing! We hope that these changes will make Fragrance Mad a lot easier to search, and if you have any more ideas of how things can be improved further, please contact us and give us some work to do!