At Fragrance Mad, we’ve got a 50ml tester bottle of the EDT to give away to one lucky winner. Simply head to our Facebook page (http://www.facebook.com/fragrancemad) and tell us your most memorable Valentine’s moment to be in with a chance of winning. We’ll pick our favourite at midday on Friday the 3rd of February, so it’ll have to plenty of time to arrive to go towards making this year a memorable Valentine’s too!

In 2011, CK returned to the One premise, but this time surprisingly chose to release different scents for men and women under the new name of CK One Shock. We’ve got both in stock now at Fragrance Mad. CK One Shock for Men is a spicy oriental fragrance, with notes of cucumber, clementine, and lavender at its top; a heart of pepper, basil, osmanthus, and cardamom; and base notes of tobacco, amber, patchouli, and musk. I sprayed some in an airport a while back and my girlfriend went mad. She’s sadly since been sectioned, but now we’ve got it in stock I’m still going to pick up a bottle. CK One Shock for Women is an oriental floral perfume, made up of top notes of poppy, pink peony, and passion flower; heart notes of jasmine, chocolate, narcissus, and blackberry; and finishes with a base of vanilla, amber, patchouli, and creamy musk. Both scents are available now at Fragrance Mad, priced at £22.59 for a 50ml bottle.

Still, all of this press can’t be doing her career any harm, and that’s good news considering she has a hot new fragrance currently tearing up the market. Purr was released in 2010 and is a gorgeous sweet scent, comprised of notes of red apple, peach, bamboo, and gardenia at the top; a heart of rose, freesia, and jasmine; and finishing with a base of coconut, vanilla, sandalwood, amber, orchid, and musk. Katy Perry Purr is available now at Fragrance Mad at the princely sum of £32.79 for 100ml, that’s 32% off RRP!

There are plenty of big-name scents, haircare, skincare, and cosmetics, to be had at thoroughly festive prices: Britney Spears Fantasy is always a big favourite at this time of year: pick from a 100ml perfume at £21.99, or the gift set at £24.79; there’s also a whole host of other fragrance gift sets, including ones by YSL, Boss, and Versace; and tons of fabulous fragrances with 50% or more off the RRP. Happy shopping!

Choo became the latest designer to enter the fast-paced world of fragrance when he formulated and released his eponymous debut fragrance in 2011. Jimmy Choo Eau de Parfum is a seductive and sweet feminine scent, featuring notes of pear, mandarin orange, and neutralising green notes at the top of the perfume; a heart of orchid; and finishing with a sweet patchouli and toffee base. Right now you can snap it up at Fragrance Mad for the rip-roaring price of £60.99 for 100ml, a saving of 10%. A bottle of this classy scent under the Christmas tree would make for a very happy Samantha!

Elsewhere on the site, a huge new delivery means that we now stock more perfume and aftershave than ever before, but we’re always looking to expand our range even further. If you can’t see your favourite just let us know and we’ll do our very best to track it down.

The benchmark in celebrity scents is still Britney Spears, as even though her popularity as a singer and celebrity seems to have saturated and steadied, sales of Fantasy are still exceeding all expectations and continuing to outsell not only other celebrity scents, but also those produced by fashion houses. Hot on her heels are old stalwart the late Elizabeth Taylor and newcomer Beyonce, whose Heat and Pulse fragrances have reinvigorated the market. It seems though, despite the market being flooded with scents from anyone who’s appeared on a reality tv show, that the demand for celebrity perfumes is yet to reach breaking point, and if there’s space for Cliff Richard Devil Woman(!) then there must be plenty for someone as famous and hip as Rihanna.

For her first foray into the world of fragrances, Rihanna has created Reb’l Fleur which, given her current popularity and the success of celebrity fragrances in general, looks set to become one of the world’s biggest selling scents over the next couple of years. Reb’l Fleur is a beautiful sweet scent with top notes of plum, peach, and red berries; a heart dominated by coconut, which is supported by tuberose, hibiscus, and violet; and finishes with a base of vanilla, patchouli, amber, and musk. Reb’l Fleur is brand new and at Fragrance Mad you can pick up a 100ml bottle of Eau de Parfum for just £29.49, a mighty 20% off RRP! And if you like that, just wait until Spring 2012 (seems a long way away in this freezing weather) when you can get your hands on Rebelle, Rihanna’s second scent.