We’ve just taken our first delivery of shatter nail polish by W7, a new nail varnish that allows you to get a dramatic salon-style effect on your nails without those salon prices. The polish works by being made up of incompatible chemicals which ensure that it does not dry evenly, and so cracks up when it dries. Layer shatter polish over any colour of polish that you have as a base and it will break up to create a cracked effect. Then simply finish with a clear top coat for protection and you’re on your way to sexy, attention-hogging nails!

The Shatter Effect polishes come in three colours: black, silver, and white, and our range of W7 polishes is so vast that there’s a colour (or five) for everybody. There are so many different pinks that you’d think they’d have run out of descriptions for them. The best news of all is that the shatter polish is part of our 3 for 2 across the W7 range, on top of the fact that they’re only £3.49 each to begin with. This means that you can pick up your base colour, a Shatter Effect polish, and a Diamond Clear Top Coat for a grand total of £6.98. Mix and match a different colour for every outfit that you own!

Since Dame Elizabeth Taylor passed into the great playhouse in the sky a couple of weeks back, we’ve noticed a huge spike in sales of her fragrances. It’s very strange to me that a celebrity’s death provokes such a huge increase in sales of anything to do with them; perhaps it just about makes sense for people to rush out and pick up Michael Jackson’s albums, but Elizabeth Taylor’s perfumes? Anyway, they’re going like hot cakes, so take a look at our fabulous offer on Liz’s most successful perfume, White Diamonds. We’ve slashed 59% off the RRP, so you can now grab a 100ml Eau de Toilette for an eye-popping £19.99.

Even before Dame Liz’s untimely passing, White Diamonds was the world’s all-time bestselling fragrance, beating off fierce competition throughout the industry to remain constantly top of the pile in year-end sales charts. Despite the fact that Taylor has barely been in the limelight since the late 80s, fans still flocked for White Diamonds with its classic notes of living Amazon lily, Italian neroli and crisp aldehyde at its top; Egyptian tuberose, living narcisse, Turkish rose, living jasmine and Italian orris capturing the heart; and base notes of amber, oakmoss, patchouli and living sandalwood. It remains to be seen whether White Diamonds will continue to be popular in the years following its matriarch’s death, but given her shunning of the limelight for the past twenty years, it seems a safe bet that White Diamonds may be a celebrity fragrance that truly transcends the barrier of depending on a star’s name to sell, excepting a huge sales spike when that star goes out, of course.

Here’s a piece of great news for all our Euro-fans. We’ve now expanded our cheap European delivery (£1.99 on most items) to cover twelve countries, so as well as Ireland, France, and Germany, our delivery costs are now slashed on goods going to Belgium, the Netherlands, Denmark, Sweden, Finland, Greece, Cyprus, Spain, and Portugal. We’re working on bringing even more EU countries under this umbrella, please let us know if you’re trying to buy from elsewhere and we’ll see what we can do!

Armani have splashed out mega cyber-bucks to land Transformers hot-bot Megan Fox as the new face of Armani Code perfume. They’re certainly getting their money’s worth: Armani have had Fox parading around in all kinds of outfits (and wigs) for Code, Armani Jeans, and Armani underwear, and the latest creation features a semi-naked Foxy rolling around in a desolate wasteland, all with the aim of selling Armani ladies’ fragrances and clothing. It gets you to wondering: who exactly are these adverts targeted at? It seems strange to bludgeon the typical female buyer with adverts stuffed full of super-skinny celebrity megastars, but what man would watch this and think to force his girlfriend to get a pair of Armani jeans? If perfume adverts such as Scarlett Johannson lolling about in bed for D&G Rose The One are only targeted at other halves buying presents, then the industry must surely be missing out on a lot of sales. Perhaps they’d be better to get a Hollywood hunk spraying Armani Code on a more ordinary girly model? Not that the men here at Fragrance Mad have any objection to the Armani advert. Check it out below and see what you think…

Now that you’re fully motivated into wanting Armani Code after watching Foxy strut her stuff, head over to Fragrance Mad to pick up a bottle. It is a delicate scent that pits the sweet smells of two separate orange notes against each other. The top of the fragrance contains both Italian orange and bitter orange; the heart moves into notes of jasmine and a more subtle orange blossom; and the scent finishes with notes of vanilla and honey. Fragrance Mad have the 30ml Eau de Parfum at £35.99, or upgrade to 50ml and it’ll only cost an extra £4 (that’s £39.99 in total, maths fans).

Mother’s Day hits us square in the face on the 3rd of April this year, so celebrate your mother with a gift from our special Mother’s Day selection at Fragrance Mad. Head over to our main page to check out our specially selected gifts, including Carolina Herrera’s 212 for Women 60ml, 25% off at just £27.99, and a massive 68% off 100ml of Karl Lagerfeld’s ever-popular Sun Moon & Stars. Further bargains include perfumes from the likes of Burberry, Armani, and Valentino. And if your mum’s favourite isn’t there, don’t worry, just click onto the Perfume section and you’re sure to find something from our huge range of ladies’ scents. Happy shopping!

Brand new to Fragrance Mad is our Crazy Clearance Bargains section, featuring outrageous prices on a wide range of our lines. Browse through our selection of phenomenal reductions on perfumes, aftershave, skincare, haircare, and tanning products, and find yourself an amazing deal. Right now we’ve got a Buy One Get One Free deal on Usher’s signature Eau de Parfum, just £10 for 100ml of the stuff! We’ve also slashed prices on the exclusive La Prairie skincare range; for example, their Anti-Wrinkle Firming Serum ordinarily retails at £127, but you can save an incredible 45% and pick it up from Fragrance Mad for just £69.99. Browse the whole clearance section here, and choose from great prices on brands such as Davidoff, Bench, Rochas, Urban Decay, and Nivea.

We’ve been getting so many customers raving about Bio Oil recently, that I thought I would do a blog post to let those who have never heard of it in on one of the skincare industry’s best secrets. Bio Oil is a specialist skincare product that was initially sold to reduce the appearance of scars, but now has a massive range of uses. It contains purcellin oil to help moisturise, soften, and slow the ageing process of skin. Bio Oil has become the product of choice for expectant mothers looking to stop the appearance of stretch-marks caused during pregnancy, and also to fade the marks post-birth. Other uses include evening skin tone, rehydrating damaged skin, slowing the ageing process of skin, and simply moisturising and nourishing your skin to leave it soft and supple.

At Fragrance Mad, we’ve been selling Bio Oil by the truckload, and are confident that, at just £10.79 for a large 200ml bottle including free delivery, we’ve got a price just as phenomenal as the product. Don’t just take our word for it, take a look at the glowing reviews customers have left for Bio Oil on our site, and at this bargain price work out for yourself whether you can afford not to use Bio Oil.

I just love Revlon’s range of skin matching foundations and, aren’t I lucky, we now have the full range available at Fragrance Mad. Basically, you choose from one of the five shades (light, light medium, medium, medium dark, and dark) and the foundation does the rest of the work in matching it to your skin tone. No more trawling through endless foundations to find one that matches your skin!

The foundation comes out of the bottle white with black flecks in it, then as you apply it to your skin, the cream slowly gains colour to match your skintone. I use the light medium foundation and it works a treat on me, giving an excellent light-feeling base and keeping me beautiful (kind of)! The complete range of Revlon Beyond Natural Foundations is available now at £4.99 each.

Alexander McQueen was born in London in 1969, and left school at 16 to become an apprentice tailor on the famous Saville Row. While there he tailored for such illustrious clients as Prince Charles, and built a porfolio of exquisitely tailored designs. After studying for a masters degree in fashion design, McQueen embarked on a career as a designer in 1994, and immediately attracted rave reviews and a high-profile client base. McQueen sadly commited suicide in 2010 following the death of his mother, aged just 40, but by this time had already attracted more accolades than many designers achieve in a lifetime, including being named British Designer of the Year a record four times. He will long be remembered in the fashion world for his outrageous and controversial designs.

McQueen’s first fragrance, Kingdom, was launched in 2000, but met with little success as its heavy cumin base and strong odours led some to declare that it smelled like “old sex”. Learning his lesson from this initial foray into the perfume world, McQueen returned in 2006, with MyQueen, mooted by him as a “fairytale fragrance to last for eternity”. The scent achieves this with the use of a sensual blend of almond, violet, orange flower, white musk, iris and vanilla; offering a delicate and captivating bouquet. Kingdom is now sadly discontinued, so wringing out a massage parlour mattress is the only way to replicate that scent, but the lovely MyQueen Eau de Parfum is still going strong, and is available from Fragrance Mad at the bargain price of £19.99 for 100ml.

To get you over those post-Valentine’s-blues (if there is such a thing), we’ve slashed the prices on our full range of TIGI haircare products. Whether your unruly mop is too thick, too thin, too straight, too curly, dyed or natural, you’ll be able to find just what you need to accentuate it at Fragrance Mad. Choose from great products across the  TIGI Bedhead, Catwalk, and S Factor ranges with all kinds of magical tendencies and wonderful odours. Show your hair who’s boss, and make great savings while you’re at it.